BEIJING, CHINA
VJ Chen
陈韦杰
产品运营｜导演｜AI 创作者
Bridging product, storytelling and technology.
连接产品、内容与技术。
From digital products to visual storytelling,
I build ideas into real-world experiences.
从数字产品到视觉叙事，
持续把想法真正做出来。
ABOUT
关于我
I build products with operational thinking,
and tell stories through images.
用产品思维推动项目落地，
也用影像完成内容表达。
VJ Chen is an candidate at Beijing Foreign Studies University with a background in Communication Engineering. He works across product operations, AI workflows, digital content, documentary filmmaking and visual storytelling.
His practice connects business thinking, product design and content creation.
北京外国语大学工商管理在读，本科通信工程专业。 横跨产品运营、AI工作流、数字内容、纪录片导演与视觉叙事等领域。
实践连接商业思维、产品设计与内容创作。
EXPERIENCE
工作经历
BMW China
宝马（中国）
2026–Present
Compliance Intern
Optimized internal knowledge structure and produced AI-driven communication materials.
负责企业内容结构优化及 AI 内容传播项目。
Jinma Xingkong
金马星空银发俱乐部（联合创始人）
2022–Present
Co-founder / Product Operations Lead
Built a photography education product from zero to one.
从0到1搭建摄影教育产品。
Documentary Director
央视-纪录片导演、项目统筹
2020–Present
Independent Projects
Cross-country production across 5 countries and 28 cities.
赴英国 Edinburgh、London、日本及国内多地执行拍摄任务，对接 City of Edinburgh Council、University of Edinburgh 等海外政府及学术机构，独立完成拍摄授权、场地协调及英文沟通；
Content Growth Lead
内容运营
2019–Present
Social Media & Digital
Built account growth from 0 to 300K+ audience.
负责研究内容结构化整理与新媒体传播
FEATURED WORK
代表作品
DOCUMENTARY / FILM
Gu Hongming Documentary
纪录片《辜鸿铭》
Six-episode historical documentary broadcast on CCTV Discovery Journey. A documentary project exploring the life and cultural legacy of Gu Hongming across multiple countries and regions.
六集历史纪录片，在央视发现之旅频道播出。跨多国多地拍摄，探索辜鸿铭先生的生平与文化遗产。
AI VIDEO / CAMPAIGN
BMW BAVA Bear AI Campaign
BMW BAVA 熊 AI 视频项目
AI-generated internal communication project developed for BMW China. From concept design and character building to storyboard, prompting, generation and final post-production.
为宝马中国独立完成的 AI 内容传播项目，覆盖创意策划、角色设计、Prompt、生成及最终交付。
PRODUCT / MINI PROGRAM
Photography Club Mini Program
摄影俱乐部预约小程序
A comprehensive photography education and booking platform. Features course management, appointment scheduling, and community engagement built for mobile-first experience.
综合性摄影教育与预约平台，包含课程管理、预约排期与社区互动，为移动端优先体验设计。
VIDEO SHOWREEL
作品精选
Selected Works
作品精选
FILM / DOCUMENTARY / AI VISUAL / COMMERCIAL STORYTELLING
纪录片｜商业影像｜AI视觉内容
CAPABILITIES
专业能力
Product
产品能力
AI
人工智能能力
Creative
视觉内容能力
Tools
工具技能